The pair of Alberta entrepreneurs made headlines back cnadalargely as a curiosity. They’re also eyeing a major expansion, working with European distributors and monwy to soon move into the retail markets of the world’s two most populous countries. Getting to this point has been a challenge for the unusual company, he added, as many distributors and retailers still aren’t quite sure what to make of Vitality Air. Lam said they’re still working on «getting people used to the concept of transporting air from one part of the world to the. We’re taking clean and pristine air, and we’re moving it from one part of the world to the. We’re not taking dirty air and filtering it. The air comes in two varieties — Banff and Lake Louise — and Lam said it’s popular among tourists who have visited the «iconic» Canadian locations and want something other than a keychain or T-shirt as a memento.
Whether enveloped by the thick smog from factories or choked with invisible poisons from vehicle exhausts, many cities around the world are losing the battle against air pollution. Somewhere between 5. In China and India, the toll of this toxic moneh is particularly alarming, causing three million deaths in those two countries. This is leading some out-of-breath citizens to go to extraordinary lengths: they are turning to bottled air. A growing mkney of companies are compressing and bottling fresh cnada air and selling it online. It sounds like a joke and it has been in the past but the idea is to raise awareness and provide people with fresh air — at a price. Cities in China and elsewhere in Asia have some of the worst levels of pollution in the world Makong Getty Images. One such company is Vitality, based canada company making money off of canned air Edmonton, Alberta, which collects air from the Canadian Rockies and compresses it into containers. Chief executive Moses Lam started the business to sell the canned air as joke giftsbut demand for the product took off in a surprising way.
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He now sells 10, bottles a month in China and hopes to grow that number to 40, They have just started operating in India, where they hope to sell 10, bottles a month. We will be the next bottled water. Aethaer began collecting air to raise awareness of pollution, coining the term «air farming» in the process Credit: Aethaer. While some of the bottled air fo seems to be tongue-in-cheek, there appears to be a growing market for those looking to sample the air for themselves. Vitality is not. Concerned that the scale of global air pollution was hard to comprehend through statistics, he started Aethaer to raise awareness fanned the issue. The money from the ,aking of air is reinvested to create cheaper breathing masks. Unsurprisingly, scientists say there is no evidence or research which shows the upside of bottled air.
The true Canadian dream.
Moses Lam and Troy Paquette snaked a plastic tube, which looked like a giant slinky, through the snow. They were inside Canada’s Banff National Park, one of the most beautiful places in the world. Lam rested one end of the tube in the branches of a tree next to a partially frozen creek that was sparkling in the brilliant blue morning. The other end of the tube was connected to a truck trailer filled with large, empty tanks. After Paquette fired up a machine inside the trailer, the tube started sucking air out of the forest and putting it into the tanks.
What it’s like to breathe canned air from Canada
CNN Is imported air the solution to China’s smog problem? Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. More Videos Sales of canned Canadian air booming in China Story highlights Canadian company selling bottled air to China Vitality Air says first shipment sold out in two weeks Air pollution in northern China is a major problem.
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A Canadian company selling air bottled in a ski resort says it’s now seeing huge demand from Chinese customers. Vitality Air said that the first batch of canisters filled with fresh air from the Rocky Mountain town of Banff went on sale in China last month and sold out within two weeks. We’re getting close to the 1, mark,» said Harrison Wang, director of China operations.
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